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Title : Will AI Eliminate 90% Of Animation Studio Jobs?
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Will AI Eliminate 90% Of Animation Studio Jobs?

DreamWorks Animation co-founder Jeffrey Katzenberg made himself unpopular in the animation industry when he predicted a few days ago that AI would make feature film production ten times more efficient and reduce the number of artists by 90%. 

He said: “In the good old days, when I made an animated movie, it took 500 artists five years to make a world-class animated movie,” he said. “I think it won’t take 10% of that. Literally, I don’t think it will take 10% of that three years from now.”

Katzenberg, creator of the failed video app Quibi, is wrong on this prediction for at least four reasons:

1. AI will lead to a proliferation of second-guessing. Since everyone in the organization, including bean-counters and paper pushers, can generate alternate takes at the press of a button, it will be hard for any creative organization to commit to any set of decisions without facing the inevitable chorus of "Why don't we try this instead?" This effect will slow production, not speed it up.

2. Innovations won't come from the top down, but rather from the bottom up. AI techniques will surely lead to artistic innovations, new production methods, and even new art forms. But the animation production pipelines are so well established in studios like Disney, Pixar, and DreamWorks that they can't easily adapt to radically new toolsets. The filmmakers to watch are the little breakaway upstarts, the tiny mammals currently running around the ankles of the dinosaurs.

3. In practice they don't take you all the way to the finish line. Even though AI methods seem to magically produce immediate, sexy-looking results that would take teams of people weeks or months to produce, they still require the same kind of human expertise and effort to get really first rate results that the public will accept.

4. The lawyers of the big studios won't let it happen. They're already so nervous about copyright infringement lawsuits that they're trying to stop the internal use of AI in the production pipeline.

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