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Title : Cream of Wheat Ad Art
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Cream of Wheat Ad Art

Nabisco hired the best illustrators in the early 20th century to create a warm feeling about their Cream of Wheat cereal products.

A book by David Stivers includes many full-color and full-page paintings by such artists of the Golden Age of Illustration as N.C. Wyeth (top), Haddon Sundblom (above), and Jessie Wilcox Smith.

The book is based on the discovery of a cache of over 500 drawings and paintings that were locked in metal storage cabinets at the old company headquarters. Long believed lost, these prime examples of advertising art were a surprise to illustration historians.

The captions often include the agency fee paid to the artist, which typically ranged from $200 to $1,000.

Cream of Wheat Advertising Art

 

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