Artistic Integrity and Commercial Art

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Artistic Integrity and Commercial Art

S. H. R. Rjjal asks: "Mr. Gurney, what's your take on artistic integrity and commercial art? The original Harry Potter illustrator for instance does not own a single one of her work."
Adolph Menzel, "The signal for war was thus given to Europe."
Engraver: Unzelmann, Friedrich Ludwig (Source)
Book: Die Werke Friedrichs des Großen, vol. 2
Author: Volz, Gustav Berthold
Publisher:Berlin: Reimar Hobbing, 1913
Dear S.H.R,
Commissioned work doesn't have to be commercial. Just because you're paid to draw something doesn't mean you have to cynically crank it out. If you're going to do work on commission, it might as well include your personal inspiration and your highest standards.

The same is true with gallery art, which is potentially more commercial than illustration. There's always a temptation to produce work only because we know it will sell, though we may have drifted away from the authentic original inspiration.

If you do illustration work, you typically get to keep your originals. It's wise to keep at least some of your best examples. If you work hard on them, you'll be proud of them and they might be worth a lot more in the future.

An excerpt of my introduction to the book on Adolph Menzel (German, 1815-1905) addresses this point: As a commercial printer, Menzel threw himself into the task of producing decorative illustration work, such as menus, letterheads, greeting cards, and invitations. Anyone else might have written off such jobs as menial. For Menzel, to produce anything less than a sincere effort would be to “throw one’s cake in the water.” He told admiring students that it was essential to do justice to every assignment, and to accept everything as a genuine artistic challenge. “You will then cease at once to consider anything unworthy of your powers,” he said.
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