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Title : Eye tracking and film
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Eye tracking and film

Where do our eyes look when we watch a movie? Eye-tracking technology can record in real time how  the observer's eyes land on important features, and then jump to new points of interest. 

Image from Pixar. Overlay by Avni Pepe

Scientists can take the data from the visual experience of many individuals and compile it into heat maps showing where most observers actually look. That information can suggest the cognitive activity driving the eye movements, and it can help editors understand what information people are taking away from the moving pictures.

Researchers used this technology on three films: the war movie "Saving Private Ryan" and two Pixar movies, "Up" and "Monsters, Inc." 

The researchers' concluded that the eyes and the mouth were especially important for delivering narrative information:

1. "Hot spots emerge around the character’s mouths, as if our viewers are conditioned to look for identification through the way a film’s central characters 'speak', and are searching for narrative clarification through dialogue exchanges that actually never emerge."

2. "Objects and motifs that actively move the story along and define character mood are picked out of the mise-en-scène and gazed at even when the scene is fluid and action is taking place across the filmic space."

3. "Our eyes seem to be active in finding emotive objects even when they are found in a busy scene. There is a caveat here of course: the 'extra' attention to significant objects may well have been because the scenes were free of dialogue." 

4. "When the sound is off, viewers actually migrate slightly away from the character’s mouths to focus on their eyes, and to objects that are pregnant with narrative information." 

5. "The viewer is searching for non-verbal signs to confirm what might be taking place and because the eyes, culturally speaking, are where “truth” is to be revealed."

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Read the whole article at The Conversation

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