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Title : Two WWII Posters
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Two WWII Posters

Recently we saw the exhibition of World War II posters at the FDR Library and Museum in Hyde Park.

Out of all the posters in the show, let me focus on just two of them with a very similar concept: machine gunners in action. Let's compare the compositions:

"Your Metal is their Might!" 1943 Jes Wilhelm Schlaikjer (American, 1897–1982)

The Schlaikjer painting shows three figures, a background that's light and dark, lots of bullet casings flying, and a slight upward angle of the gun barrel.

"Let's give him Enough and On Time" Norman Rockwell

What strikes me is how much simpler and more memorable the Rockwell is. There's just a single figure; we don't see the gunner's face; the background is black; the image is divided by a straight diagonal line; and the typography reads clearly against the light yellow background. 

By leaving out non-essential information, Rockwell makes a much stronger statement. In a poster, simplicity is crucial.   

Rockwell usually started out with a sketch made purely from his imagination and built his final concept around it. This germinal idea, which says "Are you backing me up?" is similar to the final, except that the soldier is turned toward us.

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The exhibition "The Art of War: American Poster Art 1941-1945" ends December 31, but unfortunately, because of the government shutdown, the museum will be closed.

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