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Title : Book Review: How to Survive and Prosper as an Artist
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Book Review: How to Survive and Prosper as an Artist

Are you looking for the perfect gift for that art school graduate in your life?

How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul offers practical and encouraging tips to help a young artist build a career selling paintings.

The author began as an artist herself, and is a career coach and advocate for artists.

There are many aspects of running an art business, such as: creating presentations, promoting and marketing, handling public relations, pricing a painting, dealing with galleries, and applying for grants.

She begins the book talking about psychological blocks, a place where many people get stuck. She addresses being intimidated by others, feeling insecure, requiring validation, and overcoming rejection.

The book is mainly concerned with gallery art. She reminds young artists that they have a lot of leverage in negotiations, and she recommends having a written contract, rather than trusting to a handshake. There's a discussion of discounts, artist statements, market values, pay-to-play, and mailings.

No single book can cover every aspect of the art business. In this volume, there's not much coverage of illustration, concept art, or other studio or commissioned jobs. Also, the coverage of social media is not very thorough. It also doesn't get into much detail about publishing contracts or other legal matters. For that, I'd recommend Tad Crawford's Legal Guide for the Visual Artist.

The back of the book is has a very well-stocked Appendix of Resources, with a list of publications, organizations, websites, and mailing lists.
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How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul 358 pages, $24.99 list.
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